Sunday, January 1, 2012

Superman Returns

A new year calls for a new fruit snack and these seem to make me slightly giddier than the average super hero fruit snack. Yeah, I know I've said that before but, believe it or not, you don't see a lot of Superman food products these days. The Man of Steel's grocery heyday seems to have peaked in the 1980's. Not even the heavily merchandised "Superman Returns" could muster more than a few candies and a half-assed attempt at cereal.

So it's with great enthusiasm that we celebrate the real return of candy form!

You may notice he's wearing his pre-New 52 costume (also known as his real costume). That's not terribly surprising since you would think that Betty Crocker wants people to look at this box and say, "Hey I want some Superman Fruit Snacks!" instead of, "Where are Superman's outer-under pants?"

That old school mentality continues with some of the shapes they picked. Sure, you've got the standard "Superman Standing," "Superman Flying" and "Superman's Face" but take a look at that Lois Lane design:

Is that a Noel Neill-style pillbox hat she's sporting? Well, doesn't that just make the fruit snacks taste that much sweeter? You also get the top of the Daily Planet building for your trouble which I'm all for but I can't help but notice a lack of villains in this selection.

I guess you can't have everything. But, personally, I'm hoping that this meager box of fruit snacks is a harbinger of a new wave of great things to come...and I'm not talking about the new movie, I'm talking about the new edible merchandise!

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