For the longest time cereal boxes came with the much coveted "prize inside." Lately the trend has turned toward having mail-away prizes but thinking "inside the box" has returned with the greatest prizes of all: comic books!
Several General Mills cereals are adding comics to your balanced breakfast as a way to promote literacy. So, of course, I had to run to my nearest grocery store to pick up a couple of boxes. The only ones I could find were Golden Grahams and Cocoa Puffs which was fine with me because I like them both and they are awesome when you mix them together. In fact, I'd say that's much better than eating them separate and if General Mills knew what was good for them they'd rush a new shipment of Golden Cocoa Puff Grahams to the stores and send me a check for the idea.
Anyhoo, there are four different mini-comics available but I got the same one in both of my boxes (similar type nonsense has happened to me before). If only my x-ray visions would finally kick in!
The comic is a standard (pre-reboot) Justice League (minus the Martian Manhunter) story where they fight the Shaggy Man and was written by the great Scott Beatty!
Upon completing the story, youngsters are encouraged to go to:
http://biggcerealheroes.com/
and read the second part of the story online for free. I like it. But what I like more is a free cardboard Batman mask!!
Deceptively difficult to cut out, this mask makes the perfect distraction for 32 minutes (30 minutes to cut it out. 2 minutes of running around the house screaming " I'm the Batman!! I'm the !@#$% Batman!)
So thumbs up to General Mills and DC Comics for finding new ways of putting comic book in the hands of new readers.
Several General Mills cereals are adding comics to your balanced breakfast as a way to promote literacy. So, of course, I had to run to my nearest grocery store to pick up a couple of boxes. The only ones I could find were Golden Grahams and Cocoa Puffs which was fine with me because I like them both and they are awesome when you mix them together. In fact, I'd say that's much better than eating them separate and if General Mills knew what was good for them they'd rush a new shipment of Golden Cocoa Puff Grahams to the stores and send me a check for the idea.
Anyhoo, there are four different mini-comics available but I got the same one in both of my boxes (similar type nonsense has happened to me before). If only my x-ray visions would finally kick in!The comic is a standard (pre-reboot) Justice League (minus the Martian Manhunter) story where they fight the Shaggy Man and was written by the great Scott Beatty!
Upon completing the story, youngsters are encouraged to go to:http://biggcerealheroes.com/
and read the second part of the story online for free. I like it. But what I like more is a free cardboard Batman mask!!
Deceptively difficult to cut out, this mask makes the perfect distraction for 32 minutes (30 minutes to cut it out. 2 minutes of running around the house screaming " I'm the Batman!! I'm the !@#$% Batman!)
So thumbs up to General Mills and DC Comics for finding new ways of putting comic book in the hands of new readers.
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